I approached my sister who's visiting me from abroad and had not seen keeca.com for quite some time, I assumed. I asked her to just look at Keeca homepage and tell me what she perceived. She said,
"I don't know what to type for search."From engineering standpoints, adding on feature is probably the best approach to ease self comfort based on a blind belief to have features, features, and features. I'd say in addition to build site features, features must be useful solving users' problem, and perceived by users.
"I am not sure what your site can return."
"How is your site different from Google?"
The importance of the first impression perceived by visitors is critical. When I look at HerCoupon for only a couple seconds, I can easily guess the site is for women and is for discount shopping. To build that instant understanding for Keeca homepage, I have works to do.