What Deal Search Terms are Popular?

If you'd like to know top shopping search terms being price compared recently, shopping.com has been maintaining what they call it Consumer Demand Index.

The Shopping.com Consumer Demand Index (CDI) makes it easy for you to put your finger on the pulse of consumer demand. With millions of shopping searches conducted each week, the CDI reveals emerging trends and hidden gems while highlighting the hottest products.

-- shopping.com

similarly, I wonder what shopping are searching for deals on Keeca. It make sense for the CDI being product focused because when it comes to price comparison, I won't be surprised to see top search terms are physical products that can be price compared. I also want to know whether our deal searchers are looking for things that we here at keeca.com do a great job of serving up deals for what they are looking for. For this, keeca.com added 'Most Popular' on to Keeca Deal. The 'Most Popular' reveals popular terms being searched upon recently. To make it more statistically significant, I chose to do it for past 7 days (rather than just 1 day) as it is clarified on the left of the page on Keeca Deal. It covers deal search terms only for now, not to be confused by Web search terms. The number of times a deal search term was searched are counted at the unique visitor level, meaning if someone happens to search the same term more than once in a day, the counter for that particular deal search term will only be increased and counted for one. Here's an example of what the 'Most Popular' look like:

Popular Deal Searches

1. turbo tax
2. turbotax
3. six flags
4. newegg
5. sea world
6. southwest
7. southwest airlines
8. virgin mobile
9. western union
10. eharmony
11. turbotax online
12. aaa
13. fandango
14. imac
15. pottery barn
16. snagit
17. best western
18. busch gardens
19. compusa
20. hilton

The 'Most Popular' deal search terms is refreshed every day, many times. Like myself, a consumer may come to Keeca Deal to get a sense of what else are being looked for by simply scanning though the list. I noticed it changes slightly every day. It fulfills my curiosity to some extend from consumer standpoint. As our traffic level grows (I hope), the stats will make more statistic sense.

The real use of this list can also be used to improve deal content we collect. Ideally, I'd love to see every key phrase in the top 20 list takes consumers to a bag full of quality deals of that topic. Our Content Dept should use this list to go through from the top and chase down the list, fill them up, and consumers will be satisfied, at least more satisfied than before.