The day CrazyEgg opened to the public I jumped in and tried. Basically, if you have a web site and want to see where on a page people click on, you simply deploy CrazyEgg tracking code on your site and see the clicks come. The stats of my first test came in days after enough real visits were captured. To my surprise, the center premium placement of the page got almost no click of interests, which lead to a keeca.com homepage redesign. Whatever visitors were not interested in the central premium placement beneath the search box was pushed down. In stead, 3 125x125 banners were put in to guide visitors. The 2nd test ran then.
The above image shows the Heat Map of the 2nd CrazyEgg test. You see, the general online deal search remains the most interested feature of the site as before, followed by the travel deal banner. On the left, travel also stands out among all different type of deals.