This RSS marketing podcast is probably the first one that mentioned us. Specifically, the host said our coupon RSS feed is ... brilliant. You can download and listen to 2007-06-21.mp3. Keeca was mentioned at around 9 minutes and 30 seconds from the beginning of this podcast. By the way, our site 'Keeca' should be pronounced as in 'key-ka', not 'key-sa', aiming to help online merchants keep their customers coming back often.
Thursday, June 28, 2007
Friday, June 01, 2007
Keeca.com Hits 1000 Merchants Mark
We finally crossed the 1000 mark in terms of number of online merchants we cover under Keeca.com deal search today. Yes, please feel free to refer our service as online deal search.
Wednesday, May 23, 2007
Shopper-Driven Interests
If you like the concept of Reddit, Digg, or del.icio.us, we have something similar to offer - user-driven popularity - an extension to our recently launched most popular click-to-merchant deals.
All deals were not issued equally attractive. One may think a deal is attractive, the other may have different opinion on the same deal. We'd like to leverage statistics generated from users of our site who are all potential shoppers, and name such level of attractiveness as 'interests.' 'Interests' is all about shopper-driven popularity within a limited time frame no longer than its lifetime during which a deal is valid (non-expired). To calculate and derive 'interests', every deal is automatically and implicitly voted on by anonymous shoppers when they click on a deal listing (promotional code, coupon, sale, or product deal listing) and go onto merchant site.
As a result, on a merchant's deal page, we start to present listings in the order of 'interests' as voted implicitly by shoppers. The implicitness should void the concern of user-driven content equals courtroom danger, and respect the anonymous status of all voters. I personally feel the approach is really useful to present merchant with handful offers not easily fit into one short page so readers can quickly spot great deals.
All deals were not issued equally attractive. One may think a deal is attractive, the other may have different opinion on the same deal. We'd like to leverage statistics generated from users of our site who are all potential shoppers, and name such level of attractiveness as 'interests.' 'Interests' is all about shopper-driven popularity within a limited time frame no longer than its lifetime during which a deal is valid (non-expired). To calculate and derive 'interests', every deal is automatically and implicitly voted on by anonymous shoppers when they click on a deal listing (promotional code, coupon, sale, or product deal listing) and go onto merchant site.
As a result, on a merchant's deal page, we start to present listings in the order of 'interests' as voted implicitly by shoppers. The implicitness should void the concern of user-driven content equals courtroom danger, and respect the anonymous status of all voters. I personally feel the approach is really useful to present merchant with handful offers not easily fit into one short page so readers can quickly spot great deals.
Saturday, May 19, 2007
Keeca Pick, You Save!
We ditched our old site tagline and launched our new site slogan of,
"You find. You Shop. You Save"
in late April amids some minor homepage rearrangement. To assure you'll save money online, we've decided to better utilize Keeca.com premium homepage placement to present our pick of great shopping deals. In stead of rotating through several computer-picked hot deals a day, we'll take up the efforts of finding you a couple REALLY good deals of our editorial pick with 125x125 images by putting real human brains behind our picks. We name it KEECA'S PICK. KEECA'S PICK is now on Keeca.com homepage.
Similar to Woot!, each Keeca's pick will be an awesome deal. Unlike Woot, we'd focus on selecting generic online coupons and web sales as Keeca's Picks for the most part, rather than specific products unless the product is a super hot deal in our view. If you're a Woot-addicted already, we don't blame you. Come and check out the face-off between Woot and Yugster.
"You find. You Shop. You Save"
in late April amids some minor homepage rearrangement. To assure you'll save money online, we've decided to better utilize Keeca.com premium homepage placement to present our pick of great shopping deals. In stead of rotating through several computer-picked hot deals a day, we'll take up the efforts of finding you a couple REALLY good deals of our editorial pick with 125x125 images by putting real human brains behind our picks. We name it KEECA'S PICK. KEECA'S PICK is now on Keeca.com homepage.
Similar to Woot!, each Keeca's pick will be an awesome deal. Unlike Woot, we'd focus on selecting generic online coupons and web sales as Keeca's Picks for the most part, rather than specific products unless the product is a super hot deal in our view. If you're a Woot-addicted already, we don't blame you. Come and check out the face-off between Woot and Yugster.
Wednesday, May 16, 2007
Merchant List
The lack of a comprehensive view of what online merchants are included in Keeca.com Deal Search has ended. Last night, I put up a page on which all merchants that are affiliated with Keeca.com are now listed. To date, we have affiliated with more than 950 online merchants and growing.
If you run an online store and would like us to cover your store, consider advertise with us.
If you run an online store and would like us to cover your store, consider advertise with us.
Thursday, May 10, 2007
Deal News RSS
I wanted to let you know about the recent enhancement we've
made to the Keeca website to support RSS 2.0. Our RSS feeds are powered by FeedBurner. During the past week we've added Keeca Deal News RSS subscription points of the following categories:
made to the Keeca website to support RSS 2.0. Our RSS feeds are powered by FeedBurner. During the past week we've added Keeca Deal News RSS subscription points of the following categories:
Wherever you see an orange RSS icon, click on it will lead you to a page that guide you to sign up the feed using your preferred RSS News Readers software. Subscribe to our RSS is a good way to stay on top of the deal news. You may do so using your feed client such as Google Reader, Bloglines, or as part of your iGoogle.Beauty
Monday, April 30, 2007
Homepage Rearranged
Starting next month (2007 May), we will have our homepage be rearranged to become 2 columns only, down from three. The change will make our homepage more focus on showing deals manually flagged 'hot' by our shopping specialists, and also give better placement to user-driven popular deals. The rearrangement includes a sub-section named 'Special Savings' in the right columkn with a bunch of links to our special selected saving services:
We hope out efforts will further support our recently polished site slogan:
We are still offering web search, but we'll focus on discount shopping services and will leave searching everything else to Google, our Keeca web search provider.
Classified
Free Software
Grocery Printable Coupons
Insurance
Other Printable Coupons
Rebates (MIR)
Travel.
We hope out efforts will further support our recently polished site slogan:
You find. You shop. You save.
We are still offering web search, but we'll focus on discount shopping services and will leave searching everything else to Google, our Keeca web search provider.
Friday, April 13, 2007
Most Popular Click-to-Merchant Deals
Here's a good argument about deal popularity ...
Popular deals should be specifically defined as deals that get the most interests from shoppers and also get the most attention from those shoppers toward redemption. Under such argument, deals that get the most eye balls (impressions) along do not fully qualify them as popular deals, but just deals that may be popular, just may be. A truly popular deal should be a deal that is not only viewed by readers but also be clicked upon a lot, which indicates potential buyers are not only interested in reading about the deal, but also have intention to take further steps toward going on to the merchant site. Such definition of popularity is user-driven.
Digg has a Tech Deal topic ordered by digged time that they call it 'upcoming stories' in the Tech Deals topic and I found it useful. Their popularity are based on number of 'diggs' posted by registered users on Digg.com. The stories might be fresh, but the deals the stories cover might be out-of-date already when you get to them.
Unlike Digg that bases the popularity on number of Diggs, popular coupon deals and product deals listed on Keeca.com homepage are based on real statistics collected from anonymous visitors' go-to-merchant actions in a given time frame. Those deals that we know are expired already are automatically excluded from the popular listings on Keeca.com in order to avoid promoting deals that are dead already. Multiple go-to-merchant actions/clicks originated from the same browser are only considered one and only one votes for the deal, which make the statistics more objective.
Popular deals should be specifically defined as deals that get the most interests from shoppers and also get the most attention from those shoppers toward redemption. Under such argument, deals that get the most eye balls (impressions) along do not fully qualify them as popular deals, but just deals that may be popular, just may be. A truly popular deal should be a deal that is not only viewed by readers but also be clicked upon a lot, which indicates potential buyers are not only interested in reading about the deal, but also have intention to take further steps toward going on to the merchant site. Such definition of popularity is user-driven.
Digg has a Tech Deal topic ordered by digged time that they call it 'upcoming stories' in the Tech Deals topic and I found it useful. Their popularity are based on number of 'diggs' posted by registered users on Digg.com. The stories might be fresh, but the deals the stories cover might be out-of-date already when you get to them.
Unlike Digg that bases the popularity on number of Diggs, popular coupon deals and product deals listed on Keeca.com homepage are based on real statistics collected from anonymous visitors' go-to-merchant actions in a given time frame. Those deals that we know are expired already are automatically excluded from the popular listings on Keeca.com in order to avoid promoting deals that are dead already. Multiple go-to-merchant actions/clicks originated from the same browser are only considered one and only one votes for the deal, which make the statistics more objective.
Tuesday, April 10, 2007
Deal Page Redesigned
After closely reviewing deal search results page on keeca.com and the those pages dedicated for affiliated merchants on which merchants' deals are listed, those pages where deals are listed have been 'redesigned.' The change includes moving away from 3-columns presentation to adopt 2-columns layout as you can see at Buy.com Deal Page, adding more deal images if available, and list the deals to the left and moved them up a bit toward the top of the pages.
I hope to continue improving usability of the site by using 3-rd party tool that visualizes our site visitors, and further enhance our in-house stats tracking and deal tracking mechanism to improve our services that let you find, shop and save.
I hope to continue improving usability of the site by using 3-rd party tool that visualizes our site visitors, and further enhance our in-house stats tracking and deal tracking mechanism to improve our services that let you find, shop and save.
Thursday, March 08, 2007
Savings in Red
 - $49.01  $649.99 |
Similar saving information can also be found else where on keeca.com. For example, on deal news headline pages.
Monday, February 05, 2007
Deal Headlines by Categories and HOT Ones!
Headlines, more deal headlines.
We've just extracted out recent 50 hot deals and add a link to the keeca.com homepage so you can see what hot deals are tagged as hot deals by us. These headlines are ordered in the reverse chronicle order, latest first.
Most visitors came to our homepage do a deal search, which accounted for more than 65% of total traffic landed on keeca.com homepage. Even though, we think giving some hints by listing some categories might help guiding shoppers what to look. Last night, we rolled out 6 categories - Beauty, Clothing, Computer, Health & Garden, Jewelry, Sports, Toys - listed on the left of Keeca.com homepage. All headlines are listed from most recent going backward, same as the way we show deals 'for her', 'for him', and 'for kids.'
We've just extracted out recent 50 hot deals and add a link to the keeca.com homepage so you can see what hot deals are tagged as hot deals by us. These headlines are ordered in the reverse chronicle order, latest first.
Most visitors came to our homepage do a deal search, which accounted for more than 65% of total traffic landed on keeca.com homepage. Even though, we think giving some hints by listing some categories might help guiding shoppers what to look. Last night, we rolled out 6 categories - Beauty, Clothing, Computer, Health & Garden, Jewelry, Sports, Toys - listed on the left of Keeca.com homepage. All headlines are listed from most recent going backward, same as the way we show deals 'for her', 'for him', and 'for kids.'
Friday, January 26, 2007
Deal Headlines for Him, for Her, for Kids.
News are rarely deals, but deals are definitely news. As we continue endless efforts to pull together deal news from merchants, we tried our best to categorize them into 'for him', 'for her', and 'for kids' and list them on Keeca.com homepage. It might be stereotype to category all techie listings as 'for him', all intimate apparel as 'for her', and games as 'for kids', but please understand a girl is more than welcomed to scan through all gimmicks and there's nothing wrong about it. We just want to try some intuit ways to put deals into buckets to show you what we have chronically displayed with some sense of freshness. Maybe the headlines can be expanded to other themes and categories. Your comments are welcomed.
Sunday, January 14, 2007
SketchUp and Audacity are Free
2 free software - SketchUp and Audacity - just added to the pack of software that we recommend.
According to Google, SketchUp is a
SketchUp and Audacity are completely free.
According to Google, SketchUp is a
"powerful yet easy-to-learn 3D software tool that combines a simple, yet robust tool-set with an intelligent drawing system that streamlines and simplifies 3D design. From simple to complex, conceptual to realistic ..."In addition, under Audio category, Audacity is a free, easy-to-use audio editor and recorder for Windows, Mac OS X, GNU/Linux, and other operating systems. Audacity is extremely popular application for podcasters. For a full list of feature, see here.
SketchUp and Audacity are completely free.
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