Saturday, April 22, 2006

The Power of Targeting

"Turbo Jam" came up as one of the top deal search terms earlier this month. It turned out to be a fitness program of workout combining calorie-blasting kickboxing, body sculpting, and the hottest dance music. I observed from our system log that visitors came in searching for "turbo jam" but the must be disappointed because no results turned up. This is before.



After some research to dig out a "Turbo Jam" deal offered by our affiliated Beach Body merchant, an offer was added to our bargain selections. This is after.

Stats reveal that amont 137 impressions, 4 out of 5 click-thoughs ended up with a sale. This is the power of targeting deal search.

4/2/2006 - 4/5/2006

Transaction Date Merchant Name SKU# Product Name Quantity
Sunday 02-APR-2006 17:38 Beachbody (Product Partners, LLC) www.beachbody.com TJDVDK10-B Turbo Jam package + FREE upgrade to Express Delivery in Continental U.S. -- normally an additional $15.00 (3 payments of $19.95) 1
Monday 03-APR-2006 22:40 Beachbody (Product Partners, LLC) www.beachbody.com TJDVDK10-B Turbo Jam package + FREE upgrade to Express Delivery in Continental U.S. -- normally an additional $15.00 (3 payments of $19.95) 1
Tuesday 04-APR-2006 02:41 Beachbody (Product Partners, LLC) www.beachbody.com TJDVDK25-1U Turbo Jam Maximum Results package (1 payment) 1
Wednesday 05-APR-2006 03:26 Beachbody (Product Partners, LLC) www.beachbody.com TJDVDK10-B1U Turbo Jam package + FREE upgrade to Express Delivery in Continental U.S. -- normally an additional $15.00 (1 payment) 1
Wednesday 05-APR-2006 03:26 Beachbody (Product Partners, LLC) www.beachbody.com TJDVDK26-B1U Turbo Jam Maximum Results package (1 payment) 1
Report Totals: 5 *** *** 5


Breakdown by
Merchant Name Impressions Click-Throughs C/I(%) # of Orders # of Items
Beachbody (Product Partners, LLC) www.beachbody.com 137 5 3.65% 4 5
Report Totals: 137 5 3.65% 4 5
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