I
was told the first impression of my site can be improved. I searched and found
an article about site tagline of which the checklists of engaging first-time visitors echo a new tagline suggested by our marketing person. After going though a list of candidates, at last, we decided to go with,
"Find online bargains and everything else."
Though it might not be as clever as I wanted it to be, it is clear. As usability guru
Jaco Nielson said,
"The key job of the tagline for a website is to set the stage for enabling the user to interpret the choices and content that's offered on the site. In the usability lingo, the tagline should help establish the user's conceptual model. If the tagline is not clear, it may give people the wrong model and thus cause them to make errors or simply abandon the site altogether."
Our new tagline is on the site starting today. We'll see how it conveys and whether it's clear from your perspectives. Please comment and let me know.
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